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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesAdvertising communications & promotion management / Rossiter, John R. / New York : McGraw-Hill Companies - 1997
Title : Advertising communications & promotion management Material Type: printed text Authors: Rossiter, John R., Author ; Percy, Larry, Associated Name Edition statement: 2nd ed. Publisher: New York : McGraw-Hill Companies Publication Date: 1997 Series: McGraw-Hill series in marketing Pagination: xvi, 640 p. ;b Layout: ill., pbk. Size: 26 cm. ISBN (or other code): 007053943X Price: 1045 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Advertising communications & promotion management [printed text] / Rossiter, John R., Author ; Percy, Larry, Associated Name . - 2nd ed. . - , 1997 . - xvi, 640 p. ;b : ill., pbk. ; 26 cm.. - (McGraw-Hill series in marketing) .
ISBN : 007053943X : 1045 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678 Hold
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Barcode Call number Media type Location Section Status 32002000020964 HF5821 A293 1997 c.1 Book Main Library Library Counter Available 32002000020956 HF5821 A293 1997 c.2 Book Main Library Library Counter Available
Title : Advertising and promotion : an integrated marketing communications perspective Material Type: printed text Authors: Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name Edition statement: 5th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2001 Pagination: xx, 795, GL13, EN22, CR3, IN19 p. :c(col.) Layout: ill., pbk. Size: 29 cm. ISBN (or other code): 9780071180269 Price: 760 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1872 Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name . - 5th ed. . - Boston, Mass. : Irwin/McGraw-Hill, 2001 . - xx, 795, GL13, EN22, CR3, IN19 p. :c(col.) : ill., pbk. ; 29 cm.
ISBN : 9780071180269 : 760 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1872 Hold
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Barcode Call number Media type Location Section Status 32002000009348 HF5823 B387 2001 c.2 Book Main Library General Shelf Available 32002000009330 HF5823 B387 2001 c.1 Book Main Library Library Counter Available
Title : Advertising and promotion : an integrated marketing communications perspective Material Type: printed text Authors: Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name Edition statement: 5th ed. Publisher: Irwin/McGraw-Hill Publication Date: 2007 Series: The Irwin/McGraw-Hill series in marketing Pagination: xxvi, 820 p. :c(col.) Layout: ill., pbk. Size: 28 cm. ISBN (or other code): 9780071105897 Price: 760 Baht General note: With compliments of Ms.Rachanee Ungrangsi Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824 Advertising and promotion : an integrated marketing communications perspective [printed text] / Belch, George E. (George Eugene), Author ; Belch, Michael A., Associated Name . - 5th ed. . - , 2007 . - xxvi, 820 p. :c(col.) : ill., pbk. ; 28 cm.. - (The Irwin/McGraw-Hill series in marketing) .
ISBN : 9780071105897 : 760 Baht
With compliments of Ms.Rachanee Ungrangsi
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=14824 Hold
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Barcode Call number Media type Location Section Status 32002000276418 HF5823 B387 2007 c.1 Book Main Library General Shelf Available 32002000259034 HF5823 B387 2007 c.2 Book Main Library General Shelf Available
Title : Integrated marketing communications in advertising and promotion Material Type: printed text Authors: Shimp, Terence A., Author Edition statement: 7th ed. Publisher: Thomson South-Western Publication Date: 2007 Pagination: xx, 629 p. Layout: ill. (some col.), pbk. Size: 29 cm. ISBN (or other code): 0324408080 Price: 300 Baht General note: Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003. Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143 Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author . - 7th ed. . - Australia : Thomson South-Western, 2007 . - xx, 629 p. : ill. (some col.), pbk. ; 29 cm.
ISBN : 0324408080 : 300 Baht
Rev. ed. of: Advertising, promotion & supplemental aspects of integrated marketing communications. c2003.
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=15143 Hold
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Barcode Call number Media type Location Section Status 32002000126555 HF5415.123 S556 2007 Book Main Library General Shelf Available
Title : Integrated marketing communications in advertising and promotion Material Type: printed text Authors: Shimp, Terence A., Author Edition statement: 8th ed. Publisher: Thomson South-Western Publication Date: 2010 Pagination: xx, 668 p. Layout: ill. (some col.), pbk. Size: 28 cm. ISBN (or other code): 9780324665314 Price: 816 Baht Languages : English (eng) Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926 Integrated marketing communications in advertising and promotion [printed text] / Shimp, Terence A., Author . - 8th ed. . - Australia : Thomson South-Western, 2010 . - xx, 668 p. : ill. (some col.), pbk. ; 28 cm.
ISBN : 9780324665314 : 816 Baht
Languages : English (eng)
Descriptors: [LCSH]Advertising
[LCSH]Communication in marketing
[LCSH]Direct marketing
[LCSH]Sales promotionCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=17926 Hold
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Barcode Call number Media type Location Section Status 32002000299444 HF5415.123 S556 2010 Book Main Library General Shelf Available
