Title :	Branding in Asia : the creation, development, and management of Asian brands for the global market
Material Type:	printed text
Authors:	Temporal, Paul, Author
Edition statement:	Rev. ed.
Publisher:	Jon Wiley & Sons
Publication Date:	2001
Pagination:	ix, 291 p.
Layout:	ill., pbk.
Size:	23 cm.
ISBN (or other code):	0471479101
Price:	1100 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Case studies [LCSH]Competition, International -- Case studies [LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932

Branding in Asia : the creation, development, and management of Asian brands for the global market [printed text] / Temporal, Paul, Author  . -  Rev. ed. . - Singapore, New York : Jon Wiley & Sons, 2001 . - ix, 291 p. : ill., pbk. ; 23 cm.
ISBN : 0471479101 : 1100 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Case studies [LCSH]Competition, International -- Case studies [LCSH]Marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=932