Title :	Exploring direct marketing
Material Type:	printed text
Authors:	O'Malley, Lisa, Author ; Evans, Martin (Martin J.), Associated Name ; Patterson, Maurice (Maurice A.), Associated Name
Edition statement:	1st ed.
Publisher:	International Thomson Business Press
Publication Date:	1999
Pagination:	xx, 492 p.
Layout:	ill. (some col.), pbk.
Size:	25 cm.
ISBN (or other code):	1861524021
Price:	2820 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Direct marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=928

Exploring direct marketing [printed text] / O'Malley, Lisa, Author ; Evans, Martin (Martin J.), Associated Name ; Patterson, Maurice (Maurice A.), Associated Name  . -  1st ed. . - London, New York : International Thomson Business Press, 1999 . - xx, 492 p. : ill. (some col.), pbk. ; 25 cm.
ISBN : 1861524021 : 2820 Baht
Languages : English (eng)

Descriptors:	[LCSH]Direct marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=928