Title :	Customer-centric product definition : the key to great product development
Material Type:	printed text
Authors:	Mello, Sheila (1943-), Author
Publisher:	New York : AMACOM
Publication Date:	2002
Pagination:	xvi, 223 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	0814406688
Price:	1925 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer relations [LCSH]New products -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=913

Customer-centric product definition : the key to great product development [printed text] / Mello, Sheila (1943-), Author . - New York : AMACOM, 2002 . - xvi, 223 p. : ill., cloth ; 24 cm.
ISBN : 0814406688 : 1925 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer relations [LCSH]New products -- Planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=913