Title :	Product management
Material Type:	printed text
Authors:	Lehmann, Donald R., Author ; Winer, Russell S., Associated Name
Edition statement:	3rd ed.
Publisher:	Boston : McGraw-Hill/Irwin
Publication Date:	2002
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xxv, 502 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0070275491
General note:	Includes bibliographical references and index.
Languages :	English (eng)
Descriptors:	[LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9

Product management [printed text] / Lehmann, Donald R., Author ; Winer, Russell S., Associated Name  . -  3rd ed. . - , 2002 . - xxv, 502 p. : ill., hbk. ; 24 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0070275491
Includes bibliographical references and index.
Languages : English (eng)

Descriptors:	[LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=9