Title :	Customer relationship management : creating competitive advantage through win-win relationship strategies
Material Type:	printed text
Authors:	Storbacka, Kaj, Author ; Lehtinen, Jarmo, Associated Name
Publisher:	McGraw-Hill
Publication Date:	2001
Pagination:	x, 160 p.
Layout:	ill., cloth
Size:	25 cm.
ISBN (or other code):	9780071188616
Price:	1100 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Competition [LCSH]Customer relations -- Management [LCSH]Customer services -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=879

Customer relationship management : creating competitive advantage through win-win relationship strategies [printed text] / Storbacka, Kaj, Author ; Lehtinen, Jarmo, Associated Name . - Singapore, Boston : McGraw-Hill, 2001 . - x, 160 p. : ill., cloth ; 25 cm.
ISBN : 9780071188616 : 1100 Baht
Languages : English (eng)

Descriptors:	[LCSH]Competition [LCSH]Customer relations -- Management [LCSH]Customer services -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=879