Title :	IdeaWise : how to transform your ideas into tomorrow's innovations
Material Type:	printed text
Authors:	Rivkin, Steve (1947-), Author ; Seitel, Fraser P., Associated Name
Publisher:	New York : Wiley
Publication Date:	2002
Pagination:	vii, 231 p.
Layout:	cloth
Size:	24 cm.
ISBN (or other code):	0471129569
Price:	1210 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]New products -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=874

IdeaWise : how to transform your ideas into tomorrow's innovations [printed text] / Rivkin, Steve (1947-), Author ; Seitel, Fraser P., Associated Name . - New York : Wiley, 2002 . - vii, 231 p. : cloth ; 24 cm.
ISBN : 0471129569 : 1210 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]New products -- Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=874