Title :	The Brandmindset
Material Type:	printed text
Authors:	Knapp, Duane E., Author ; BrandStrategy Inc., Associated Name
Publisher:	New York : McGraw-Hill
Publication Date:	2000
Pagination:	xxiii, 277 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	007134795X
Price:	1380 Baht
General note:	"BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products [LCSH]Brand name products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=859

The Brandmindset [printed text] / Knapp, Duane E., Author ; BrandStrategy Inc., Associated Name . - New York : McGraw-Hill, 2000 . - xxiii, 277 p. : ill., cloth ; 24 cm.
ISBN : 007134795X : 1380 Baht
"BranMindset [trademark], BrandPromise [trademark], Brandictionary [trademark], and BrandStrategy [trademark] are trademarks of BrandStrategy, Inc."--T.p. verso.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products [LCSH]Brand name products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=859