Title :	Marketing : creating value for customers
Material Type:	printed text
Authors:	Churchill, Gilbert A., Author ; Peter, J. Paul, Associated Name
Edition statement:	2nd ed.
Publisher:	Boston : Irwin/McGraw Hill
Publication Date:	1998
Series:	Irwin series in marketing
Pagination:	xxiv, 630 p.
Layout:	ill., (col.) maps, pbk.
Size:	29 cm.
ISBN (or other code):	0256228779
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=809

Marketing : creating value for customers [printed text] / Churchill, Gilbert A., Author ; Peter, J. Paul, Associated Name  . -  2nd ed. . - , 1998 . - xxiv, 630 p. : ill., (col.) maps, pbk. ; 29 cm.. - (Irwin series in marketing) .
ISBN : 0256228779
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=809