Behind powerful brands / Jones, John Philip / New Delhi : McGraw-Hill Pub. - 2000

Public ISBD No review available on this record. Title : Behind powerful brands : from strategy to campaign Material Type: printed text Authors: Jones, John Philip, Author Publisher: New Delhi : McGraw-Hill Pub. Publication Date: 2000 Pagination: xii, 322 p. Layout: hbk. Size: 24 cm. ISBN (or other code): 0074636642 Price: 910 Baht Languages : English (eng) Descriptors: [LCSH]Advertising -- Brand name products -- India Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1090 Behind powerful brands : from strategy to campaign [printed text] / Jones, John Philip, Author . - New Delhi : McGraw-Hill Pub., 2000 . - xii, 322 p. : hbk. ; 24 cm. ISBN : 0074636642 : 910 Baht Languages : English (eng) Descriptors: [LCSH]Advertising -- Brand name products -- India Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=1090

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Barcode	Call number	Media type	Location	Section	Status
32002000017515	HF6161.B4 J717 2000 c.2	Book	Main Library	General Shelf	Available
32002000017523	HF6161.B4 J717 2000 c.1	Book	Main Library	Library Counter	Available