| Title : | Health communication message design : theory and practice | | Material Type: | printed text | | Authors: | Cho, Hyunyi, Editor | | Publisher: | Los Angeles : SAGE | | Publication Date: | 2012 | | Pagination: | xvi, 277 p. | | Layout: | ill. | | Size: | 24 cm. | | ISBN (or other code): | 978-1-412-98655-7 | | Price: | 1700.00 | | Languages : | English (eng) | | Descriptors: | [LCSH]Communication
[LCSH]Communication in medicine
[LCSH]Economic development -- Literacy program
[LCSH]Health planning
[LCSH]Health Promotion
[LCSH]Program development
| | Keywords: | Health planning.
Health promotion.
Communication. | | Class number: | W84.1 H349 2012 | | Contents note: | Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.-- | | Curricular : | BNS | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23526 |
Health communication message design : theory and practice [printed text] / Cho, Hyunyi, Editor . - Los Angeles : SAGE, 2012 . - xvi, 277 p. : ill. ; 24 cm. ISBN : 978-1-412-98655-7 : 1700.00 Languages : English ( eng) | Descriptors: | [LCSH]Communication
[LCSH]Communication in medicine
[LCSH]Economic development -- Literacy program
[LCSH]Health planning
[LCSH]Health Promotion
[LCSH]Program development
| | Keywords: | Health planning.
Health promotion.
Communication. | | Class number: | W84.1 H349 2012 | | Contents note: | Theory-based message design -- From psychological theory to message design: lessons from the story of gain-framed and loss-framed persuasive messages -- Integrative model of behavioral prediction as a tool for designing health messages -- Health risk message design using the extended parallel process model -- Using emotional appeals in health messages -- Designing inoculation messages for health communication campaigns -- Using narratives to promote health: a culture-centric approach -- Audience-centered message design -- Cultural variance framework for tailoring health messages -- Communication theory of identity as a framework for health message design -- Religiosity, spirituality, and the design of health communication messages and interventions -- Addressing health literacy in the design of health messages -- Addressing fatalism with health messages -- Designing messages for individuals in different stages of change -- Designing high sensation value messages for the sensation seeking audience.-- | | Curricular : | BNS | | Record link: | http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=23526 |
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Health communication message design / Cho, Hyunyi / Los Angeles : SAGE - 2012
