Title :	Brand warriors China : creating sustainable brand capital
Material Type:	printed text
Authors:	Gilmore, Fiona, Author ; Dumont, Serge, Associated Name
Publisher:	London : Profile Books
Publication Date:	2003
Pagination:	xx, 233 p.
Layout:	pbk.
Size:	24 cm.
ISBN (or other code):	1861976992
Price:	1076 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- China
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7869

Brand warriors China : creating sustainable brand capital [printed text] / Gilmore, Fiona, Author ; Dumont, Serge, Associated Name . - London : Profile Books, 2003 . - xx, 233 p. : pbk. ; 24 cm.
ISBN : 1861976992 : 1076 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- China
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7869