Title :	Essentials of CRM : a guide to customer relationship management
Material Type:	printed text
Authors:	Bergeron, Bryan P., Author
Publisher:	New York : John Wiley & Sons
Publication Date:	2002
Series:	Essentials series
Pagination:	xiii, 220 p.
Layout:	ill., pbk.
Size:	23 cm.
ISBN (or other code):	0471206032
Price:	1650 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer relations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=784

Essentials of CRM : a guide to customer relationship management [printed text] / Bergeron, Bryan P., Author . - , 2002 . - xiii, 220 p. : ill., pbk. ; 23 cm.. - (Essentials series) .
ISBN : 0471206032 : 1650 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer relations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=784