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The strategy and tactics of pricing / Nagle, Thomas T. / Pearson/Prentice Hall - 2006

Public ISBD No review available on this record. Title : The strategy and tactics of pricing : a guide to growing more profitably Material Type: printed text Authors: Nagle, Thomas T. (1951-), Author ; Hogan, John E., Associated Name Edition statement: 4th ed., Pearson Intn. ed. Publisher: Pearson/Prentice Hall Publication Date: 2006 Pagination: xv, 349 p. Layout: ill., pbk. Size: 24 cm. ISBN (or other code): 0132043580 Price: 666 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making [LCSH]Pricing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11791 The strategy and tactics of pricing : a guide to growing more profitably [printed text] / Nagle, Thomas T. (1951-), Author ; Hogan, John E., Associated Name  . -  4th ed., Pearson Intn. ed. . - Upper Saddle River, NJ : Pearson/Prentice Hall, 2006 . - xv, 349 p. : ill., pbk. ; 24 cm. ISBN : 0132043580 : 666 Baht Languages : English (eng) Descriptors: [LCSH]Marketing -- Decision making [LCSH]Pricing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=11791

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Barcode	Call number	Media type	Location	Section	Status
32002000199164	HF5416.5 N149 2006 c.1	Book	Main Library	General Shelf	Available
32002000199172	HF5416.5 N149 2006 c.2	Book	Main Library	General Shelf	Available