Title :	New products management
Material Type:	printed text
Authors:	Crawford, C. Merle (Charles Merle) (1924-), Author ; Di Benedetto, C. Anthony, Associated Name
Edition statement:	6th ed.
Publisher:	Boston : Irwin/McGraw-Hill
Publication Date:	2000
Series:	Irwin/McGraw-Hill series in marketing
Pagination:	xxv, 534 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0070275521
Price:	1540 Baht
Languages :	English (eng)
Descriptors:	[LCSH]New products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=773

New products management [printed text] / Crawford, C. Merle (Charles Merle) (1924-), Author ; Di Benedetto, C. Anthony, Associated Name  . -  6th ed. . - , 2000 . - xxv, 534 p. : ill., hbk. ; 24 cm.. - (Irwin/McGraw-Hill series in marketing) .
ISBN : 0070275521 : 1540 Baht
Languages : English (eng)

Descriptors:	[LCSH]New products -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=773