Title :	Consumer behavior and marketing strategy
Material Type:	printed text
Authors:	Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name
Edition statement:	5th ed.
Publisher:	Boston : McGraw-Hill
Publication Date:	1999
Series:	McGraw-Hill/Irwin series in marketing
Pagination:	xxv, 545 p., [24] p. of plates
Layout:	ill. (some col.), cloth
Size:	27 cm.
ISBN (or other code):	0256261903
Price:	1540 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771

Consumer behavior and marketing strategy [printed text] / Peter, J. Paul, Author ; Olson, Jerry C. (Jerry Corrie) (1944-), Associated Name  . -  5th ed. . - , 1999 . - xxv, 545 p., [24] p. of plates : ill. (some col.), cloth ; 27 cm.. - (McGraw-Hill/Irwin series in marketing) .
ISBN : 0256261903 : 1540 Baht
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=771