Title :	Marketing principles & perspectives
Material Type:	printed text
Authors:	Bearden, William O. (1945-), Author ; Ingram, Thomas N., Associated Name ; LaForge, Raymond W., Associated Name
Edition statement:	3rd ed.
Publisher:	Irwin/McGraw-Hill
Publication Date:	2001
Series:	Irwin/McGraw-Hill series in marketing
Pagination:	xxxvii, 596 p.
Layout:	ill., pbk.
Size:	29 cm.
ISBN (or other code):	0072322977
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- United States
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=736

Marketing principles & perspectives [printed text] / Bearden, William O. (1945-), Author ; Ingram, Thomas N., Associated Name ; LaForge, Raymond W., Associated Name  . -  3rd ed. . - , 2001 . - xxxvii, 596 p. : ill., pbk. ; 29 cm.. - (Irwin/McGraw-Hill series in marketing) .
ISBN : 0072322977
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- United States
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=736