Title :	Hi-tech hi-touch branding : creating brand power in the age of technology
Material Type:	printed text
Authors:	Temporal, Paul, Author ; Lee, K. C., Associated Name
Publisher:	John Wiley & Sons (Asia)
Publication Date:	2001
Pagination:	x, 219 p., [4] p. of plates
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	0471845965
Price:	1650 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Marketing [LCSH]Electronic commerce
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733

Hi-tech hi-touch branding : creating brand power in the age of technology [printed text] / Temporal, Paul, Author ; Lee, K. C., Associated Name . - Singapore, New York : John Wiley & Sons (Asia), 2001 . - x, 219 p., [4] p. of plates : ill., cloth ; 24 cm.
ISBN : 0471845965 : 1650 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Marketing [LCSH]Electronic commerce
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=733