Title :	How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them
Material Type:	printed text
Authors:	Aitchison, Jim, Author
Publisher:	J. Wiley & Sons (Asia)
Publication Date:	2002
Pagination:	xviii, 411 p.
Layout:	ill., ports., cloth
Size:	26 cm.
ISBN (or other code):	0470820551
Price:	1650 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Advertising -- Asia [LCSH]Advertising -- Pacific area [LCSH]Advertising campaigns [LCSH]Brand name products -- Management [LCSH]Communication in marketing -- Asia [LCSH]Communication in marketing -- Pacific Area
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727

How Asia advertises : the most successful campaigns in Asia-Pacific and the marketing strategies behind them [printed text] / Aitchison, Jim, Author . - Singapore : J. Wiley & Sons (Asia), 2002 . - xviii, 411 p. : ill., ports., cloth ; 26 cm.
ISBN : 0470820551 : 1650 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Advertising -- Asia [LCSH]Advertising -- Pacific area [LCSH]Advertising campaigns [LCSH]Brand name products -- Management [LCSH]Communication in marketing -- Asia [LCSH]Communication in marketing -- Pacific Area
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=727