Title :	The future of competition : co-creating unique value with customers
Material Type:	printed text
Authors:	Prahalad, C. K., Author ; Ramaswamy, Venkat, Associated Name
Publisher:	Harvard Business School Press
Publication Date:	2004
Pagination:	xiii, 257 p.
Layout:	ill., hbk.
Size:	25 cm.
ISBN (or other code):	1578519535
Price:	1214 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Competition [LCSH]Customer relations [LCSH]Customer services [LCSH]Economic value added [LCSH]Strategic planning [LCSH]Success in business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7208

The future of competition : co-creating unique value with customers [printed text] / Prahalad, C. K., Author ; Ramaswamy, Venkat, Associated Name . - Boston, Mass. : Harvard Business School Press, 2004 . - xiii, 257 p. : ill., hbk. ; 25 cm.
ISBN : 1578519535 : 1214 Baht
Languages : English (eng)

Descriptors:	[LCSH]Competition [LCSH]Customer relations [LCSH]Customer services [LCSH]Economic value added [LCSH]Strategic planning [LCSH]Success in business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7208