Title :	Big brands, big trouble : lessons learned the hard way
Material Type:	printed text
Authors:	Trout, Jack, Author
Publisher:	New York : Wiley
Publication Date:	2001
Pagination:	x, 223 p.
Layout:	cloth
Size:	24 cm.
ISBN (or other code):	0471414328
Price:	1100 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products [LCSH]Competition [LCSH]Success in business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=711

Big brands, big trouble : lessons learned the hard way [printed text] / Trout, Jack, Author . - New York : Wiley, 2001 . - x, 223 p. : cloth ; 24 cm.
ISBN : 0471414328 : 1100 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products [LCSH]Competition [LCSH]Success in business
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=711