Title :	Cases in marketing management
Material Type:	printed text
Authors:	Bernhardt, Kenneth L. (1944-), Author ; Kinnear, Thomas C. (1943-), Associated Name
Edition statement:	7th ed.
Publisher:	Boston : Irwin/McGraw-Hill
Publication Date:	1997
Series:	The Irwin series in marketing
Pagination:	xiv, 665 p.
Layout:	ill., maps, hbk.
Size:	25 cm.
ISBN (or other code):	0256204640
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Decision making -- Case studies [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=707

Cases in marketing management [printed text] / Bernhardt, Kenneth L. (1944-), Author ; Kinnear, Thomas C. (1943-), Associated Name  . -  7th ed. . - , 1997 . - xiv, 665 p. : ill., maps, hbk. ; 25 cm.. - (The Irwin series in marketing) .
ISBN : 0256204640
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Decision making -- Case studies [LCSH]Marketing -- Management -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=707