Title :	Direct marketing : an integrated approach
Material Type:	printed text
Authors:	McDonald, William J., Author
Publisher:	Irwin/McGraw-Hill
Publication Date:	1998
Pagination:	xviii, 532 p.
Layout:	ill,, pbk.
Size:	25 cm.
Accompanying material:	4 Diskettes.
ISBN (or other code):	0256197830
Price:	1265 Baht
General note:	Irwin/McGraw-Hill series in marketing.
Languages :	English (eng)
Descriptors:	[LCSH]Direct marketing [LCSH]Direct marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703

Direct marketing : an integrated approach [printed text] / McDonald, William J., Author . - Boston, MA : Irwin/McGraw-Hill, 1998 . - xviii, 532 p. : ill,, pbk. ; 25 cm. + 4 Diskettes.
ISBN : 0256197830 : 1265 Baht
Irwin/McGraw-Hill series in marketing.
Languages : English (eng)

Descriptors:	[LCSH]Direct marketing [LCSH]Direct marketing -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=703