Title :	Contemporary advertising
Material Type:	printed text
Authors:	Arens, William F., Author
Edition statement:	8th ed.
Publisher:	Boston : Irwin/McGraw-Hill
Publication Date:	2002
Pagination:	1 v. (various pagings)
Layout:	ill. col., pbk.
Size:	29 cm.
Accompanying material:	1 CD-ROM
ISBN (or other code):	0072415444
Price:	1083 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7

Contemporary advertising [printed text] / Arens, William F., Author  . -  8th ed. . - Boston : Irwin/McGraw-Hill, 2002 . - 1 v. (various pagings) : ill. col., pbk. ; 29 cm. + 1 CD-ROM.
ISBN : 0072415444 : 1083 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=7