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The customer loyalty solution / Hughes, Arthur Middleton / New York : McGraw-Hill - 2003
Title : The customer loyalty solution : what works (and what doesn't) in customer loyalty programs Material Type: printed text Authors: Hughes, Arthur Middleton, Author Publisher: New York : McGraw-Hill Publication Date: 2003 Pagination: xix, 364 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 0071363661 Price: 1195 Baht General note: Includes index. Languages : English (eng) Descriptors: [LCSH]Customer loyalty programs
[LCSH]Database marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6002 The customer loyalty solution : what works (and what doesn't) in customer loyalty programs [printed text] / Hughes, Arthur Middleton, Author . - New York : McGraw-Hill, 2003 . - xix, 364 p. : ill., cloth ; 24 cm.
ISBN : 0071363661 : 1195 Baht
Includes index.
Languages : English (eng)
Descriptors: [LCSH]Customer loyalty programs
[LCSH]Database marketingCurricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6002 Hold
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Barcode Call number Media type Location Section Status 32002000094613 HF5415.126 H842 2003 Book Main Library General Shelf Available