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National image and competitive advantage / Jaffe, Eugene D. / Copenhagen Business School Press/Handelshฒjskolens Forlag - 2001

Public ISBD No review available on this record. Title : National image and competitive advantage : the theory and practice of country-of-origin effect Material Type: printed text Authors: Jaffe, Eugene D., Author ; Nebenzahl, Israel D., Associated Name Publisher: Copenhagen Business School Press/Handelshฒjskolens Forlag Publication Date: 2001 Pagination: 186 p. Layout: ill., cloth Size: 24 cm. ISBN (or other code): 8763000318 Price: 3460 Baht Languages : English (eng) Descriptors: [LCSH]Comparative advantage (International trade) [LCSH]National characteristics Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3416 National image and competitive advantage : the theory and practice of country-of-origin effect [printed text] / Jaffe, Eugene D., Author ; Nebenzahl, Israel D., Associated Name . - Copenhagen, Herndon, VA : Copenhagen Business School Press/Handelshฒjskolens Forlag, 2001 . - 186 p. : ill., cloth ; 24 cm. ISBN : 8763000318 : 3460 Baht Languages : English (eng) Descriptors: [LCSH]Comparative advantage (International trade) [LCSH]National characteristics Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=3416

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Barcode	Call number	Media type	Location	Section	Status
32002000051738	HF1008 J34 2001 c.1	Book	Graduate Library	General Shelf	Available
32002000051746	HF1008 J34 2001 c.2	Book	Main Library	General Shelf	Available