Title :	Strategic market relationships : from strategy to implementation
Material Type:	printed text
Authors:	Donaldson, Bill (1948-), Author ; O'Toole, Tom (1966-), Associated Name
Publisher:	New York : Wiley
Publication Date:	2002
Pagination:	xiii, 288 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0471494437
Price:	2200 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Business networks [LCSH]Industrial management [LCSH]Relationship marketing [LCSH]Strategic alliances (Business)
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=683

Strategic market relationships : from strategy to implementation [printed text] / Donaldson, Bill (1948-), Author ; O'Toole, Tom (1966-), Associated Name . - New York : Wiley, 2002 . - xiii, 288 p. : ill., pbk. ; 24 cm.
ISBN : 0471494437 : 2200 Baht
Languages : English (eng)

Descriptors:	[LCSH]Business networks [LCSH]Industrial management [LCSH]Relationship marketing [LCSH]Strategic alliances (Business)
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=683