Title :	Advertising communications & promotion management
Material Type:	printed text
Authors:	Rossiter, John R., Author ; Percy, Larry, Associated Name
Edition statement:	2nd ed.
Publisher:	New York : McGraw-Hill Companies
Publication Date:	1997
Series:	McGraw-Hill series in marketing
Pagination:	xvi, 640 p. ;b
Layout:	ill., pbk.
Size:	26 cm.
ISBN (or other code):	007053943X
Price:	1045 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678

Advertising communications & promotion management [printed text] / Rossiter, John R., Author ; Percy, Larry, Associated Name  . -  2nd ed. . - , 1997 . - xvi, 640 p. ;b : ill., pbk. ; 26 cm.. - (McGraw-Hill series in marketing) .
ISBN : 007053943X : 1045 Baht
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Communication in marketing [LCSH]Sales promotion
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=678