Title :	Citizen brand : 10 commandments for transforming brands in a consumer democracy
Material Type:	printed text
Authors:	Gobe, Marc, Author
Publisher:	New York : Allworth Press
Publication Date:	2002
Pagination:	xxxvii, 249 p.
Layout:	ill., hbk.
Size:	23 cm.
ISBN (or other code):	158115240X
Price:	998 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products [LCSH]Brand name products -- Marketing [LCSH]Consumers' preferences [LCSH]Motivation research (Marketing)
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582

Citizen brand : 10 commandments for transforming brands in a consumer democracy [printed text] / Gobe, Marc, Author . - New York : Allworth Press, 2002 . - xxxvii, 249 p. : ill., hbk. ; 23 cm.
ISBN : 158115240X : 998 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products [LCSH]Brand name products -- Marketing [LCSH]Consumers' preferences [LCSH]Motivation research (Marketing)
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582