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Beyond listening / Goebert, Bonnie / New York : John Wiley & Sons - 2002

Public ISBD No review available on this record. Title : Beyond listening : learning the secret language of focus groups Material Type: printed text Authors: Goebert, Bonnie, Author ; Rosenthal, Herma M., Associated Name Publisher: New York : John Wiley & Sons Publication Date: 2002 Pagination: xvi, 224 p. Layout: cloth Size: 24 cm. ISBN (or other code): 0471395625 Price: 1288 Baht Languages : English (eng) Descriptors: [LCSH]Accounting [LCSH]Consumer behavior [LCSH]Consumers' preferences [LCSH]Focused group interviewing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2750 Beyond listening : learning the secret language of focus groups [printed text] / Goebert, Bonnie, Author ; Rosenthal, Herma M., Associated Name . - New York : John Wiley & Sons, 2002 . - xvi, 224 p. : cloth ; 24 cm. ISBN : 0471395625 : 1288 Baht Languages : English (eng) Descriptors: [LCSH]Accounting [LCSH]Consumer behavior [LCSH]Consumers' preferences [LCSH]Focused group interviewing Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=2750

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Barcode	Call number	Media type	Location	Section	Status
32002000031888	HF5415.32 G64 2002	Book	Graduate Library	General Shelf	Available