The myth of excellence / Crawford, Frederick A. / New York : Crown Business - 2001

Public ISBD No review available on this record. Title : The myth of excellence : why great companies never try to be the best at everything Material Type: printed text Authors: Crawford, Frederick A., Author ; Mathews, Ryan, Associated Name Edition statement: 1st ed. Publisher: New York : Crown Business Publication Date: 2001 Pagination: xviii, 251 p. Layout: ill., hbk. Size: 25 cm. ISBN (or other code): 0609608207 Price: 1250 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Case studies [LCSH]Marketing research -- Case studies [LCSH]Shopping -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5549 The myth of excellence : why great companies never try to be the best at everything [printed text] / Crawford, Frederick A., Author ; Mathews, Ryan, Associated Name  . -  1st ed. . - New York : Crown Business, 2001 . - xviii, 251 p. : ill., hbk. ; 25 cm. ISBN : 0609608207 : 1250 Baht Languages : English (eng) Descriptors: [LCSH]Consumer behavior -- Case studies [LCSH]Marketing research -- Case studies [LCSH]Shopping -- Case studies Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5549

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Barcode	Call number	Media type	Location	Section	Status
32002000073757	HF5415.2 C76 2001 c.2	Book	Main Library	General Shelf	Available
32002000073740	HF5415.2 C76 2001 c.1	Book	Main Library	Thaksin Corner	Available