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Citizen brand / Gobe, Marc / New York : Allworth Press - 2002

Public ISBD No review available on this record. Title : Citizen brand : 10 commandments for transforming brands in a consumer democracy Material Type: printed text Authors: Gobe, Marc, Author Publisher: New York : Allworth Press Publication Date: 2002 Pagination: xxxvii, 249 p. Layout: ill., hbk. Size: 23 cm. ISBN (or other code): 158115240X Price: 998 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Brand name products -- Marketing [LCSH]Consumers' preferences [LCSH]Motivation research (Marketing) Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582 Citizen brand : 10 commandments for transforming brands in a consumer democracy [printed text] / Gobe, Marc, Author . - New York : Allworth Press, 2002 . - xxxvii, 249 p. : ill., hbk. ; 23 cm. ISBN : 158115240X : 998 Baht Languages : English (eng) Descriptors: [LCSH]Brand name products [LCSH]Brand name products -- Marketing [LCSH]Consumers' preferences [LCSH]Motivation research (Marketing) Curricular : BBA/MBA/MSM/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6582

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Barcode	Call number	Media type	Location	Section	Status
32002000107191	HD69.B7 G6 2002 c.2	Book	Main Library	General Shelf	Available
32002000107183	HD69.B7 G6 2002 c.1	Book	Main Library	Thaksin Corner	Available