Title :	Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players
Material Type:	printed text
Authors:	D'Alessandro, David F., Author ; Owens, Michele, Associated Name
Publisher:	New York : McGraw-Hill
Publication Date:	2001
Pagination:	xviii, 185 p.
Layout:	pbk.
Size:	24 cm.
ISBN (or other code):	0071362932
Price:	598 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370

Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players [printed text] / D'Alessandro, David F., Author ; Owens, Michele, Associated Name . - New York : McGraw-Hill, 2001 . - xviii, 185 p. : pbk. ; 24 cm.
ISBN : 0071362932 : 598 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products [LCSH]Product management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6370