Title :	Effective marketing : creating and keeping customers in an e-commerce world
Material Type:	printed text
Authors:	Zikmund William G., Author ; D'Amico, Michael, Associated Name
Edition statement:	3rd ed.
Publisher:	South-Western College Pub.
Publication Date:	2002
Pagination:	xxix, 553 p. (col.)
Layout:	ill., pbk.
Size:	28 cm.
ISBN (or other code):	032406392X
Price:	720 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior [LCSH]Export marketing [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6209

Effective marketing : creating and keeping customers in an e-commerce world [printed text] / Zikmund William G., Author ; D'Amico, Michael, Associated Name  . -  3rd ed. . - Australia, Cincinnati, Ohio : South-Western College Pub., 2002 . - xxix, 553 p. (col.) : ill., pbk. ; 28 cm.
ISBN : 032406392X : 720 Baht
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior [LCSH]Export marketing [LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6209