Title :	Services marketing in Asia : managing people, technology and strategy
Material Type:	printed text
Authors:	Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Wirtz, Jochen, Associated Name
Publisher:	Prentice-Hall
Publication Date:	2002
Pagination:	xviii, 706 p.
Layout:	pbk.
Size:	24 cm.
ISBN (or other code):	0130605662
Price:	995 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Marketing -- Asia
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6034

Services marketing in Asia : managing people, technology and strategy [printed text] / Lovelock, Christopher H., Author ; Hean, Tat Keh, Associated Name ; Wirtz, Jochen, Associated Name . - Singapore : Prentice-Hall, 2002 . - xviii, 706 p. : pbk. ; 24 cm.
ISBN : 0130605662 : 995 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Marketing -- Asia
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6034