Title :	The international handbook of market research techniques
Material Type:	printed text
Authors:	Birn, Robin, Author ; Market Research Society, Associated Name
Edition statement:	2nd ed.
Publisher:	London : Kogan Page in association with MRS
Publication Date:	2000
Pagination:	xxvi, 594 p.
Layout:	ill., pbk.
Size:	24 cm.
ISBN (or other code):	0749438657
Price:	1795 Baht
General note:	This ed. originally published as: A handbook of market research techniques.- Previous ed. published as : The handbook of international market research techniques.
Languages :	English (eng)
Descriptors:	[LCSH]Marketing research -- Methodology
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6020

The international handbook of market research techniques [printed text] / Birn, Robin, Author ; Market Research Society, Associated Name  . -  2nd ed.  . - London : Kogan Page in association with MRS, 2000 . - xxvi, 594 p. : ill., pbk. ; 24 cm.
ISBN : 0749438657 : 1795 Baht
This ed. originally published as: A handbook of market research techniques.- Previous ed. published as : The handbook of international market research techniques.
Languages : English (eng)

Descriptors:	[LCSH]Marketing research -- Methodology
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6020