Title :	The art of writing advertising
Material Type:	printed text
Authors:	Higgins, Denis, Author ; Bernbach, William, Associated Name
Publisher:	McGraw-Hill
Publication Date:	2003
Pagination:	125 p.
Layout:	ill., ports., pbk.
Size:	23 cm.
ISBN (or other code):	0071410937
Price:	595 Baht
General note:	Originally published: Lincolnwood, Ill. : Contemporary, 1965.
Languages :	English (eng)
Descriptors:	[LCSH]Advertising [LCSH]Advertising copy [LCSH]Advertising executives -- Interviews
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6008

The art of writing advertising [printed text] / Higgins, Denis, Author ; Bernbach, William, Associated Name . - New York, London : McGraw-Hill, 2003 . - 125 p. : ill., ports., pbk. ; 23 cm.
ISBN : 0071410937 : 595 Baht
Originally published: Lincolnwood, Ill. : Contemporary, 1965.
Languages : English (eng)

Descriptors:	[LCSH]Advertising [LCSH]Advertising copy [LCSH]Advertising executives -- Interviews
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6008