Title :	Leap : a revolution in creative business strategy
Material Type:	printed text
Authors:	Schmetterer, Bob, Author
Publisher:	Wiley
Publication Date:	2003
Pagination:	xii, 241 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	0471229172
Price:	995 Baht
General note:	"An Adweek book."
Languages :	English (eng)
Descriptors:	[LCSH]Advertising -- Planning [LCSH]Business planning [LCSH]Industrial management [LCSH]Marketing -- Planning [LCSH]Strategic planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6004

Leap : a revolution in creative business strategy [printed text] / Schmetterer, Bob, Author . - Hoboken, NJ : Wiley, 2003 . - xii, 241 p. : ill., cloth ; 24 cm.
ISBN : 0471229172 : 995 Baht
"An Adweek book."
Languages : English (eng)

Descriptors:	[LCSH]Advertising -- Planning [LCSH]Business planning [LCSH]Industrial management [LCSH]Marketing -- Planning [LCSH]Strategic planning
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6004