Title :	Brand driven : the route to integrated branding through great leadership
Material Type:	printed text
Authors:	LePla, F. Joseph (1955-), Author ; Davis, Susan V. (Susan Voeller) (1966-), Associated Name ; Parker, Lynn M. (1956-), Associated Name
Publisher:	Kogan Page
Publication Date:	2003
Pagination:	xvi, 334 p.
Layout:	ill., cloth
Size:	25 cm.
ISBN (or other code):	0749437979
Price:	1795 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Management [LCSH]Leadership
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6003

Brand driven : the route to integrated branding through great leadership [printed text] / LePla, F. Joseph (1955-), Author ; Davis, Susan V. (Susan Voeller) (1966-), Associated Name ; Parker, Lynn M. (1956-), Associated Name . - London, Sterling, VA : Kogan Page, 2003 . - xvi, 334 p. : ill., cloth ; 25 cm.
ISBN : 0749437979 : 1795 Baht
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Management [LCSH]Leadership
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6003