Title :	The customer loyalty solution : what works (and what doesn't) in customer loyalty programs
Material Type:	printed text
Authors:	Hughes, Arthur Middleton, Author
Publisher:	New York : McGraw-Hill
Publication Date:	2003
Pagination:	xix, 364 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	0071363661
Price:	1195 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Customer loyalty programs [LCSH]Database marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6002

The customer loyalty solution : what works (and what doesn't) in customer loyalty programs [printed text] / Hughes, Arthur Middleton, Author . - New York : McGraw-Hill, 2003 . - xix, 364 p. : ill., cloth ; 24 cm.
ISBN : 0071363661 : 1195 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Customer loyalty programs [LCSH]Database marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6002