Title :	The customer management scorecard : managing CRM for profit
Material Type:	printed text
Authors:	Woodcock, Neil, Author ; Foss, Bryan, Associated Name ; Stone, Merlin (1948-), Associated Name
Publisher:	Kogan Page
Publication Date:	2003
Pagination:	xviii, 428 p.
Layout:	ill., hbk.
Size:	25 cm.
ISBN (or other code):	0749438959
Price:	2595 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Customer relations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6001

The customer management scorecard : managing CRM for profit [printed text] / Woodcock, Neil, Author ; Foss, Bryan, Associated Name ; Stone, Merlin (1948-), Associated Name . - London, Sterling, VA : Kogan Page, 2003 . - xviii, 428 p. : ill., hbk. ; 25 cm.
ISBN : 0749438959 : 2595 Baht
Languages : English (eng)

Descriptors:	[LCSH]Customer relations -- Management
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=6001