Title :	Kellogg on integrated marketing
Material Type:	printed text
Authors:	Calder, Bobby J., Author ; Iacobucci, Dawn, Associated Name ; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Associated Name
Publisher:	Wiley
Publication Date:	2003
Pagination:	xxi, 314 p.
Layout:	ill., cloth
Size:	24 cm.
ISBN (or other code):	0471204765
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5986

Kellogg on integrated marketing [printed text] / Calder, Bobby J., Author ; Iacobucci, Dawn, Associated Name ; J.L. Kellogg Graduate School of Management. Center for Marketing Sciences, Associated Name . - Hoboken, New Jersey : Wiley, 2003 . - xxi, 314 p. : ill., cloth ; 24 cm.
ISBN : 0471204765
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5986