Title :	Marketing research : methodological foundations
Material Type:	printed text
Authors:	Churchill, Gilbert A., Author ; Iacobucci, Dawn, Associated Name
Edition statement:	8th ed.
Publisher:	Harcourt College Publishers
Publication Date:	2002
Pagination:	xxvi, 1006 p.
Layout:	ill., cloth
Size:	27 cm.
ISBN (or other code):	0030331013
Price:	841 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing research
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=57

Marketing research : methodological foundations [printed text] / Churchill, Gilbert A., Author ; Iacobucci, Dawn, Associated Name  . -  8th ed. . - Fort Worth : Harcourt College Publishers, 2002 . - xxvi, 1006 p. : ill., cloth ; 27 cm.
ISBN : 0030331013 : 841 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing research
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=57