Title :	Essentials of marketing
Material Type:	printed text
Authors:	Lancaster, Geoff, Author ; Ashford, Ruth, Associated Name ; Massingham, Lester, Associated Name
Edition statement:	4th ed.
Publisher:	London : McGraw-Hill Pub.
Publication Date:	2002
Pagination:	xi, 549 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	0077098609
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=569

Essentials of marketing [printed text] / Lancaster, Geoff, Author ; Ashford, Ruth, Associated Name ; Massingham, Lester, Associated Name  . -  4th ed. . - London : McGraw-Hill Pub., 2002 . - xi, 549 p. : ill., pbk. ; 25 cm.
ISBN : 0077098609
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=569