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Add the result to your basket Make a suggestion Refine your search Apply to external sourcesGrow by focusing on what matters: competitive strategy in 3-circles / Joel Urbany ; James H. Davis / Business Expert Press - 2010
Title : Grow by focusing on what matters: competitive strategy in 3-circles Material Type: printed text Authors: Joel Urbany, Author ; James H. Davis, Author Publisher: Business Expert Press Publication Date: 2010 Pagination: 175 p. Size: Paperback ISBN (or other code): 978-1-606-49092-1 Languages : English (eng) Abstract: Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they're not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers' unmet needs. (Product Description) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19856 Grow by focusing on what matters: competitive strategy in 3-circles [printed text] / Joel Urbany, Author ; James H. Davis, Author . - [S.l.] : Business Expert Press, 2010 . - 175 p. ; Paperback.
ISBN : 978-1-606-49092-1
Languages : English (eng)
Abstract: Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle Model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way: define, build, and defend the unique value you create for customers; correct, eliminate, or reveal value that is failing customers or of which they're not aware; potentially neutralize the unique value created for customers by competitors; explore and exploit new growth opportunities through deep understanding of customers' unmet needs. (Product Description) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19856 Hold
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Barcode Call number Media type Location Section Status 32002000375236 HC107 U729 2010 Book Main Library General Shelf Available
Title : Fundamentals of Writing for Marketing and Public Relations: A Step-By-Step Guide for Quick and Effective Results Material Type: printed text Authors: Janet Mizrahi, Author Publisher: Business Expert Press Publication Date: 2010 Pagination: 110 p. Size: Paperback ISBN (or other code): 978-1-606-49173-7 Languages : English (eng) Abstract: This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. (Product Description) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19857 Fundamentals of Writing for Marketing and Public Relations: A Step-By-Step Guide for Quick and Effective Results [printed text] / Janet Mizrahi, Author . - [S.l.] : Business Expert Press, 2010 . - 110 p. ; Paperback.
ISBN : 978-1-606-49173-7
Languages : English (eng)
Abstract: This book contains the basic elements necessary for an individual with little marketing or public relations experience to write promotional materials including the news release, newsletter, brochure, web copy, and blog. Students studying business, marketing, public relations or communication as well as small business owners and entrepreneurs will find this easy-to-use, practical guide vital to their efforts to promote and inform various publics about their organization. Written by two seasoned professionals, A Guide to Writing Marketing and Public Relations Materials provides an overview of marketing writing style as well as step-by-step guides to the most commonly used marketing and PR genres that will make even the most timid writers confident that they have represented their organization's message in a concise, coherent and professional manner. (Product Description) Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19857 Hold
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Barcode Call number Media type Location Section Status 32002000375269 HF5718.3 M68 2010 Book Main Library General Shelf Available
Title : Drivers of successful controllership : activities, people, and connecting with management Material Type: printed text Authors: Weber ; Nevries Pascal, Other Edition statement: 1st ed. Publisher: Business Expert Press Publication Date: 2010 ISBN (or other code): 978-1-606-49104-1 Languages : English (eng) Class number: HG4026 Abstract: Curricular : GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19884 Drivers of successful controllership : activities, people, and connecting with management [printed text] / Weber ; Nevries Pascal, Other . - 1st ed. . - [S.l.] : Business Expert Press, 2010.
ISBN : 978-1-606-49104-1
Languages : English (eng)
Class number: HG4026 Abstract: Curricular : GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19884 Hold
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Barcode Call number Media type Location Section Status 32002000375335 HG4026 W37 2010 Book Graduate Library General Shelf Available
Title : Building strategy and performance through time : the critical path Material Type: printed text Authors: Warren Kim Publisher: Business Expert Press Publication Date: 2009 Series: Strategic management collection Pagination: 139 p. Layout: ill. Size: 23 cm ISBN (or other code): 978-1-606-49037-2 Languages : English (eng) Abstract: Curricular : GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19885 Building strategy and performance through time : the critical path [printed text] / Warren Kim . - Business Expert Press, 2009 . - 139 p. : ill. ; 23 cm. - (Strategic management collection) .
ISBN : 978-1-606-49037-2
Languages : English (eng)
Abstract: Curricular : GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19885 Hold
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Barcode Call number Media type Location Section Status 32002000375343 HD30.28 W28 2009 Book Main Library General Shelf Available
Title : Export marketing strategy : tactics and skills that work Material Type: printed text Authors: Zou Shaoming ; Kim Daekwan ; Cavusgil S. Tamer Publisher: Business Expert Press Publication Date: 2009 Pagination: vii, 362 p. Size: 23 cm ISBN (or other code): 978-1-606-49008-2 General note: Includes index. Languages : English (eng) Abstract: Includes index. Curricular : GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19887 Export marketing strategy : tactics and skills that work [printed text] / Zou Shaoming ; Kim Daekwan ; Cavusgil S. Tamer . - [S.l.] : Business Expert Press, 2009 . - vii, 362 p. ; 23 cm.
ISBN : 978-1-606-49008-2
Includes index.
Languages : English (eng)
Abstract: Includes index. Curricular : GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19887 Hold
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Barcode Call number Media type Location Section Status 32002000375368 HF1416 Z91 2009 Book Graduate Library General Shelf Available
Title : Doning business in the ASEAN countries Material Type: printed text Authors: BHASIN BALBIR B. Publisher: Business Expert Press Publication Date: 2010 ISBN (or other code): 978-1-606-49108-9 Languages : English (eng) Abstract: Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19893 Doning business in the ASEAN countries [printed text] / BHASIN BALBIR B. . - [S.l.] : Business Expert Press, 2010.
ISBN : 978-1-606-49108-9
Languages : English (eng)
Abstract: Curricular : BBA/GE/MBA/PhDM Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19893 Hold
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Barcode Call number Media type Location Section Status 32002000375426 HD70.A7 B57 2010 Book Graduate Library General Shelf Available
Title : Manage your career : 10 keys to survival and success when interviewing and on the job Material Type: printed text Publisher: Business Expert Press Publication Date: 2008 Pagination: ix, 198 p. Size: 18 cm ISBN (or other code): 978-974-652-092-8 Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19984 Manage your career : 10 keys to survival and success when interviewing and on the job [printed text] . - [S.l.] : Business Expert Press, 2008 . - ix, 198 p. ; 18 cm.
ISBN : 978-974-652-092-8
Curricular : BBA/GE/MBA Record link: http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=19984 Hold
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Barcode Call number Media type Location Section Status 32002000376036 HF5384 S25 2008 Book Graduate Library General Shelf Available
