Title :	The 360 degree brand in Asia : creating more effective marketing communications
Material Type:	printed text
Authors:	Blair, Mark, Author ; Armstrong, Richard, Associated Name ; Murphy, Mike, Associated Name
Publisher:	John Wiley & Sons (Asia)
Publication Date:	2003
Pagination:	xvi, 215 p.
Layout:	ill., hbk.
Size:	24 cm.
ISBN (or other code):	0470820578
Price:	1215 Baht
General note:	Includes index.
Languages :	English (eng)
Descriptors:	[LCSH]Brand name products -- Asia -- Marketing [LCSH]Communication in marketing -- Asia
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5561

The 360 degree brand in Asia : creating more effective marketing communications [printed text] / Blair, Mark, Author ; Armstrong, Richard, Associated Name ; Murphy, Mike, Associated Name . - Singapore : John Wiley & Sons (Asia), 2003 . - xvi, 215 p. : ill., hbk. ; 24 cm.
ISBN : 0470820578 : 1215 Baht
Includes index.
Languages : English (eng)

Descriptors:	[LCSH]Brand name products -- Asia -- Marketing [LCSH]Communication in marketing -- Asia
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5561