Title :	The myth of excellence : why great companies never try to be the best at everything
Material Type:	printed text
Authors:	Crawford, Frederick A., Author ; Mathews, Ryan, Associated Name
Edition statement:	1st ed.
Publisher:	New York : Crown Business
Publication Date:	2001
Pagination:	xviii, 251 p.
Layout:	ill., hbk.
Size:	25 cm.
ISBN (or other code):	0609608207
Price:	1250 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Consumer behavior -- Case studies [LCSH]Marketing research -- Case studies [LCSH]Shopping -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5549

The myth of excellence : why great companies never try to be the best at everything [printed text] / Crawford, Frederick A., Author ; Mathews, Ryan, Associated Name  . -  1st ed. . - New York : Crown Business, 2001 . - xviii, 251 p. : ill., hbk. ; 25 cm.
ISBN : 0609608207 : 1250 Baht
Languages : English (eng)

Descriptors:	[LCSH]Consumer behavior -- Case studies [LCSH]Marketing research -- Case studies [LCSH]Shopping -- Case studies
Curricular :	BBA/MBA/MSM/PhDM
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5549