Title :	Marketing insights from A to Z : 80 concepts every manager needs to know
Material Type:	printed text
Authors:	Kotler, Philip, Author
Publisher:	John Wiley & Sons
Publication Date:	2003
Pagination:	xviii, 206 p.
Layout:	hbk.
Size:	24 cm.
ISBN (or other code):	0471268674
Price:	765 Baht
General note:	Published simultaneously in Canada.
Languages :	English (eng)
Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5304

Marketing insights from A to Z : 80 concepts every manager needs to know [printed text] / Kotler, Philip, Author . - Hoboken, NJ : John Wiley & Sons, 2003 . - xviii, 206 p. : hbk. ; 24 cm.
ISBN : 0471268674 : 765 Baht
Published simultaneously in Canada.
Languages : English (eng)

Descriptors:	[LCSH]Marketing
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5304