Title :	Marketing communications : principles and practice
Material Type:	printed text
Authors:	Kitchen, Philip J., Author
Publisher:	International Thomson Business Press
Publication Date:	1999
Pagination:	ix, 534 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	1861521960
Price:	2360 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Communication in marketing
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5300

Marketing communications : principles and practice [printed text] / Kitchen, Philip J., Author . - London, New York : International Thomson Business Press, 1999 . - ix, 534 p. : ill., pbk. ; 25 cm.
ISBN : 1861521960 : 2360 Baht
Languages : English (eng)

Descriptors:	[LCSH]Communication in marketing
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5300