Title :	Marketing research : measurement, method and application
Material Type:	printed text
Authors:	Kent, Raymond A., Author
Publisher:	International Thomson Business
Publication Date:	1999
Pagination:	xiv, 334 p.
Layout:	ill., pbk.
Size:	25 cm.
ISBN (or other code):	1861521553
Price:	2480 Baht
Languages :	English (eng)
Descriptors:	[LCSH]Marketing research [LCSH]Marketing research -- Great Britain
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5292

Marketing research : measurement, method and application [printed text] / Kent, Raymond A., Author . - London, New York : International Thomson Business, 1999 . - xiv, 334 p. : ill., pbk. ; 25 cm.
ISBN : 1861521553 : 2480 Baht
Languages : English (eng)

Descriptors:	[LCSH]Marketing research [LCSH]Marketing research -- Great Britain
Curricular :	BBA/MBA
Record link:	http://libsearch.siu.ac.th/siu/opac_css/index.php?lvl=notice_display&id=5292